Steve Robertson

BBC TRAITORS

Apart from producing the obligatory launch trailer for The Traitors show, we tapped into the paranoia aspect of the series, creating duplicitous social content that reflected the themes of the episodes.

BBC WATERLOO ROAD

The real lessons you learn at school are behind the bike sheds and down the corridors. Our integrated launch campaign inverted school subjects to connect with a new Gen Z audience and also remind original Waterloo Road fans why they love the show.

BBC WRECK

On a tiny budget we managed to build intrigue and a loyal diverse audience for the new comedy horror show, WRECK.

As the first screening of the show was on Halloween, we thought it would be dastardly thing to do to jump-scare the unsuspecting cast and then ask them to broadcast it on their socials.