Big Mac turned 50 years old. And to celebrate we created two new sizes – The Mac Jr and the Grand Big Mac. Each one becoming a whole new Big Mac experience… it’s like having your first time, all over again.

To launch the new sizes, we created a 60” spot that went through the ages of Big Mac first times, took a trip down memory lane with classic McDonald’s print and turned London's iconic BFI Imax theatre into the world's biggest Big Mac. Plus a huge social media and influencer push.

The launch was successful, after 72 hours Big Macs had sold out nationwide. Panic!